UNDER 40 CEOS LEARNING HUB COURSE
STOP LOSING CUSTOMERS BECAUSE YOUR SALES AND MARKETING ARE BUILT ON GUESSWORK
Learn how to attract better leads, build campaigns that convert, create a sales funnel, pitch with confidence, retain customers and grow revenue in African markets.
Course Objectives
Build a practical sales and marketing system for your business stage
Learn from African sales, marketing, communications and business growth leaders
Get templates, scripts, campaign tools, e-books and implementation resources
Understand how to sell online, offline, B2B and B2C
Lifetime access, certificate and private entrepreneur community included
₦125,000Save ₦124,900!
One-time payment. Lifetime access. Previously ₦250,000.
Featuring: Milton Tutu • Tito Aderoju • O'Tega Ogra • Sam Onyemelukwe • Steve Babaeko
Learn from leaders who have built growth, revenue, communication and market-entry systems across Africa.
A good product is not enough if people do not understand it, trust it or know why they should buy now.
Many African businesses do not have a product problem. They have a sales and marketing system problem.
They post content, run promotions, try ads, speak to prospects, ask for referrals and sometimes even get attention — but the results remain inconsistent.
That is not a problem you solve with motivation. You solve it with a clearer strategy, sharper messaging, better campaigns, stronger sales conversations and a repeatable revenue process.
Signs the system is broken
People ask questions but do not buy
Campaigns generate likes but not leads
Leads come in but the sales conversation dies
Customers buy once and disappear
The business depends too much on referrals
The team is busy but revenue is unpredictable
Marketing activity is happening, but no one can explain what is working
This course helps you build the sales and marketing structure your business needs to grow.
Sales and Marketing for Business Growth gives you a practical framework for attracting the right people, communicating your value, converting prospects and building long-term customer relationships.
By the end of the course, you will understand how to: identify what is broken in your current sales and marketing process; clarify your customer, offer and message; build campaigns that attract attention and generate leads; create a funnel that moves prospects from awareness to action; develop sales pitches, proposals and presentations that convert; combine digital, influencer, community and offline marketing strategies; improve customer retention and lifetime value; manage marketing activities and teams with better performance expectations.
This is not theory for people who want to "learn marketing." It is practical training for people who want revenue growth.
Why this Course:
Designed specifically for African founders and business professionals.
Taught by proven business leaders with experience in marketing, sales, and communications at top organisations.
Real-world African case studies and success stories. Learn from founders who cracked their markets.
Easy-to-apply strategies
Access a comprehensive array of premium resources, e-books.
Access to a supportive community of fellow entrepreneurs.
Lifetime access and learning at your own pace
Affordable pricing
Enrol today and equip yourself with marketing and sales skills that drive measurable business results.
This course is for founders, entrepreneurs and business professionals who need more consistent revenue.
You have a good product, but sales are inconsistent
You know your product can help people, but you need a clearer way to attract and convert the right customers.
You are tired of campaigns that do not convert
You have tried ads, influencers, posting, promotions or referrals, but the results are still unpredictable.
You sell services, products or ideas and need a stronger pitch
You need to explain value, handle objections, present better and close with more confidence.
You manage sales or marketing activities
You need to understand what your team should be doing, what to measure and how to improve performance.
You are building in African markets
You want strategies that consider local realities, customer behaviour, trust barriers, offline/online channels and market complexity.
The course is built around the five parts of revenue growth.
Message
Clarify what you sell, who it is for and why people should care.
Market
Understand your customer, buying behaviour, channel options and competitive position.
Campaigns
Create marketing campaigns that attract attention, generate leads and drive measurable action.
Conversion
Build funnels, pitches and sales conversations that turn interest into revenue.
Retention
Increase repeat purchases, loyalty and customer lifetime value.
A complete practical toolkit for better sales, better marketing and stronger business growth.
5 core modules
A structured path from sales and marketing foundations to campaigns, funnels, digital/offline strategies and customer lifetime value.
4 bonus masterclasses
Additional lessons on sales strategy, pitch development, advertising, brand communication and market positioning.
Templates and implementation resources
Use practical worksheets, scripts, guides and campaign tools to apply what you learn.
African market context
Learn from people who understand business growth, customer acquisition and communication in African environments.
Private entrepreneur community
Learn alongside other business owners and professionals building across different sectors.
Certificate of completion
Receive a certificate from Under 40 CEOs after completing the course.
Lifetime access
Learn at your pace and return to the modules whenever your business needs them.
COURSE OVERVIEW
Most businesses don't fail because their product is bad; they fail because they don't know how to market and sell it. From unclear messaging to poorly targeted campaigns, the symptoms are common and fixable. Are you tired of running campaigns that don't convert? Have you tried everything — influencers, ads, promotions — yet you still can't crack consistent revenue? You're not alone.
You'll be guided by real African experts who've done this and succeeded in African markets. Whether you're selling online or offline, this course will help you scale your business, grow your customer base, and increase your recurring revenue.
Key Benefits
Clarity on What's Broken in Your Sales Process
Gain clarity on what's holding back your marketing and sales.
Build a sales funnel tailored to your product and target audience.
Learn how to run campaigns that convert — even with a limited budget.
Access proven scripts, campaign templates, and messaging guides.
Understand how to manage or train a marketing team for performance.
Create a plan for recurring revenue and long-term customer loyalty.
WHAT OTHERS ARE SAYING
Entrepreneurs and professionals are already using the course to improve how they sell and market.
"The Sales and Marketing for Business Growth course really helped me skill my sales process. The structure of the sessions made it easy to understand how to improve the way I approach sales in my business. What stood out for me was the facilitators. The faculties were amazing, and their delivery made the learning experience practical and engaging. Overall, the course met my expectations and gave me useful direction on how to strengthen my sales strategy. I would definitely recommend the course to others who want to improve their sales and marketing performance."
David Okeke
Course Participant
"I have been a sales and business development professional with 10 years of experience, and I must confess that paying for the Sales and Marketing for Business Growth course is one of my best decisions this year. I am about to start my own company as an entrepreneur, and this course is helping to shape my knowledge and experience into the right perspective. I am super glad I bought the course."
Bisallah Reuben
Course Participant
Join entrepreneurs across the Under 40 CEOs community who are learning how to sell, market and grow with more structure.
What You'll Learn
What you'll learn inside the course
Module 1: Sales and marketing fundamentals
Understand the role of sales and marketing in business growth, key terms, customer journeys, lead generation and the AIDA model.
Outcome: You will understand what sales and marketing should actually do in your business.
Module 2: Campaigns that attract attention and generate leads
Learn how to design marketing campaigns with stronger storytelling, targeting, segmentation and calls to action.
Outcome: You will know how to create campaigns that do more than create noise.
Module 3: Sales funnels that convert prospects into customers
Build a clear path from awareness to interest, desire and action. Learn how to guide prospects instead of leaving them confused.
Outcome: You will be able to map and improve your customer conversion journey.
Module 4: Digital, influencer and offline marketing strategies
Learn how to combine online, offline, influencer, social, community and channel-based strategies for your market.
Outcome: You will know which channels to use and how to connect them into one growth plan.
Module 5: Customer lifetime value and repeat business
Understand how to retain customers, build loyalty and increase recurring revenue over time.
Outcome: You will stop thinking only about first sales and start building long-term customer value.
BONUS MODULES:
Bonus 1: Introduction to Sales and Marketing
Get a clear foundation in the key components of sales, marketing and customer relationships.
Bonus 2: Effective Sales and Marketing Strategies
Learn how to analyse your market, structure campaigns, understand B2B and B2C dynamics and improve customer attraction.
Bonus 3: Developing an Effective Sales Pitch
Learn how to craft stronger pitches, proposals and presentations with confidence and clarity.
Bonus 4: Advertising and Brand Communication
Understand messaging, targeting, media selection, emotional connection and brand recall.
Learning Outcomes
By the end of this course, you should be able to build and improve your own sales and marketing system.
Identify gaps in your current sales and marketing process
Clarify your target customer and message
Design campaigns with clearer goals and stronger calls to action
Create a funnel for attracting and converting leads
Improve your sales pitch, proposal and presentation process
Combine digital, offline and influencer strategies more intelligently
Understand customer lifetime value and build retention plans
Manage your sales and marketing activities with better performance expectations
MEET THE INSTRUCTORS
Milton Tutu
Chief Marketing Officer, Mainstack
Topic Taught:Basics of Sales and Marketing
Milton Tutu brings practical experience in growth marketing, creator platforms and digital product sales. His session helps learners understand the sales and marketing foundations every growth-focused business needs.
Tito Aderoju
Regional Executive, Interswitch Group
Topic Taught:Effective Sales and Marketing Strategies
Tito Aderoju brings experience across technology, fintech, aviation, banking and construction. Her session helps learners think through strategic campaigns, market expansion and go-to-market execution.
O'Tega Ogra
Senior Special Assistant on Digital Communications, Strategy/New Media to the President of Nigeria
Topic Taught:Introduction to Sales and Marketing
O'Tega Ogra brings deep experience in strategic communications, brand management and digital engagement. His session helps learners understand how ideas, messages and positioning influence public response.
Sam Onyemelukwe
Senior Vice President of Global Business Development, Trace
Topic Taught:Developing a Winning Sales Pitch
Sam Onyemelukwe brings experience in market entry, partnerships, media and revenue growth across multiple regions. His session helps learners develop stronger pitches and business development conversations.
Steve Babaeko
CEO and Chief Creative Officer, X3M Ideas
Topic Taught:Advertising and Creative Direction
Steve Babaeko brings decades of advertising, storytelling and brand-building experience across Africa. His session helps learners understand how creative communication shapes market attention and customer perception.
COURSE FORMAT AND FEATURES
COURSE FORMAT
Fully online, self-paced learning environment. All modules include video lessons, worksheets, and implementation tools.
COURSE FEATURES
Lifetime access to course content
Downloadable templates and toolkits
Access to private entrepreneur community
Certificate of completion from Under 40 CEOs
Bonus masterclasses and e-books
Business registration guides for all 54 African countries
You can start improving your sales and marketing immediately.
Enrol and get instant access
Start learning from your phone, laptop or tablet.
Diagnose your current sales and marketing gaps
Identify where leads, messaging, campaigns, pitches or retention are breaking down.
Work through the modules at your pace
Start with the biggest challenge in your business or follow the course in order.
Apply the tools and templates
Use the resources to improve your campaigns, sales process, pitch and retention plan.
Earn your certificate
Complete the course and receive your certificate from Under 40 CEOs.
COURSE PRICING
Invest in your future success with lifetime access to this transformative course
One-time payment • Lifetime access
What's Included:
If one improved campaign, pitch, funnel or retention idea helps you win more customers, this course can pay for itself many times over.
One-time payment. Lifetime access.
FREQUENTLY ASKED QUESTIONS
Your business does not need more random marketing activity. It needs a clearer revenue system.
If your product is good but your sales remain inconsistent, this is the course that helps you find what is broken, sharpen your message, improve your campaigns and build a stronger path from attention to revenue.
Lifetime access
₦100