SALES & MARKETING FOR BUSINESS GROWTH
Your Practical Guide to Increasing Revenue, Growing Brand Awareness & Mastering Sales in Africa
Course Objectives
The Sales & Marketing for Business Growth course is designed to help business leaders develop an effective system for driving consistent revenue.
The goal is simple: equip you with the sales and marketing strategies that work in your market, with your product, and for your business stage.
₦125,000Save ₦25,000!
Why this Course:
Designed specifically for African founders and business professionals.
Taught by proven business leaders with experience in marketing, sales, and communications at top organisations.
Real-world African case studies and success stories. Learn from founders who cracked their markets.
Easy-to-apply strategies
Access a comprehensive array of premium resources, e-books.
Access to a supportive community of fellow entrepreneurs.
Lifetime access and learning at your own pace
Affordable pricing
Enrol today and equip yourself with marketing and sales skills that drive measurable business results.
COURSE OVERVIEW
Most businesses don't fail because their product is bad; they fail because they don't know how to market and sell it. From unclear messaging to poorly targeted campaigns, the symptoms are common and fixable. Are you tired of running campaigns that don't convert? Have you tried everything — influencers, ads, promotions — yet you still can't crack consistent revenue? You're not alone.
You'll be guided by real African experts who've done this and succeeded in African markets. Whether you're selling online or offline, this course will help you scale your business, grow your customer base, and increase your recurring revenue.
Key Benefits
Clarity on What's Broken in Your Sales Process
Gain clarity on what's holding back your marketing and sales.
Build a sales funnel tailored to your product and target audience.
Learn how to run campaigns that convert — even with a limited budget.
Access proven scripts, campaign templates, and messaging guides.
Understand how to manage or train a marketing team for performance.
Create a plan for recurring revenue and long-term customer loyalty.
WHAT OTHERS ARE SAYING
What Others Are Saying
"I took the 'Starting a Business in Africa Course' and enjoyed every module. I had been struggling to break even in my media company for years. But while watching, I had an idea for a passive income strategy. I drafted the entire business plan, took the first steps, and landed a first gig worth 8 figures. This idea has not only saved my business in terms of capital, but it has also stabilised my quarterly income. I highly recommend this course to every entrepreneur and business owner out there."
Bayo Moses
Founder at Notchpoint Agency
"When I found the course, I only planned to scroll through till the end just to fulfil all righteousness, but after I saw a key point in the first module, I knew I had to finish not for anyone but myself. A moment after I finished, I got inspired to start a side startup, which is now turning out to successfully launch even before my main startup."
Boluwatife Ashimolowo
CEO, Angels Radar
"I learnt a lot from the modules, but I think the best was from the CEO of Red Media, Adebola Williams, on how to connect with like minds and retain those connections. I found that very valuable, and I can't wait for the next course."
David Agboola
CEO, CITILITE Media Solutions
"This course explained a lot for starting entrepreneurs who want to go far and conquer a certain field or industry. Shedding light on topics and areas of interest that entrepreneurs starting out ordinarily wouldn't have thought of, but I was able to figure them all out."
Elizabeth Omoworare
3G Optimisation Specialist
"Through this course, I've gotten lots of things from the core structures of business to the anatomy of a CEO."
EO Effort Osayogie
Serial Entrepreneur
Join thousands of successful entrepreneurs who've transformed their businesses
What You'll Learn
Module Breakdown:
Module 1: Basics of Sales and Marketing
Learn the foundational principles that underpin all successful sales and marketing efforts. Understand key industry terms, the sales funnel (AIDA model), and how to begin generating leads. This module sets the stage for developing a complete growth strategy.
Module 2: Creating Viral and Effective Marketing Campaigns
Discover how to build marketing campaigns that attract attention, generate leads, and drive engagement. You`ll explore campaign design, storytelling, segmentation approaches and proven techniques for reaching your target audience with impact.
Module 3: Building Effective Sales Funnels
This module walks you through creating a step-by-step sales funnel tailored to your product or service. Learn to guide prospects through awareness, interest, desire, and action and turn cold leads into paying customers using simple, actionable frameworks.
Module 4: Digital Marketing, Influencer Marketing & Offline Strategies
Explore how to combine online and offline efforts for maximum market reach. Learn to leverage digital channels, social media, influencers, and community-based marketing to connect with your audience and increase brand visibility.
Module 5: Understanding Customer Lifetime Value
Long-term business growth relies on retention. This module teaches you how to measure customer lifetime value, increase customer loyalty, and build systems that keep people buying again and again. Learn practical strategies for sustainable, recurring revenue.
BONUS MODULES:
Bonus 1: Introduction to Sales & Marketing
Gain a strong foundation in the key components of sales and marketing. Learn essential concepts, terminology, and customer relationship strategies.
Bonus 2: Effective Sales & Marketing Strategies
Master the process of developing strategic marketing campaigns tailored to your business goals. Learn how to analyse your market, structure a campaign, understand B2B vs. B2C dynamics, and use proven strategies to improve customer attraction and brand love.
Bonus 3: Developing an Effective Sales Pitch
Learn how to craft compelling business pitches, proposals, and presentations. Explore negotiation tactics and techniques for selling your idea, product, or service with confidence and clarity.
Bonus 4: Advertising & Brand Communication
Understand the art of advertising that informs, persuades, and builds emotional connections. Gain clarity on targeting, media selection, messaging strategies, and social media analytics to create campaigns that keep your brand top of mind.
Learning Outcomes
By the end of this course, you will be equipped to:
Confidently implement practical sales and marketing strategies tailored for African markets
Walk away with the tools to increase revenue
Attract customers and retain customers
Manage your team or campaigns effectively.
MEET THE INSTRUCTORS
Milton Tutu
Chief Marketing Officer, Mainstack
Topic Taught: Basics of Sales & Marketing
Milton Tutu is the founder of Blurpe & Chief Marketing Officer at Mainstack, a leading platform empowering digital creators across Africa. With over a decade of experience in marketing and as former CMO at Selar, Milton was instrumental in scaling their user base from 9,000 to over 100,000 creators, distributing millions of dollars to users in the process. His multifaceted expertise spans growth marketing, digital product sales, and talent development. As a published author and keynote speaker, Milton brings a wealth of knowledge and practical insights to the course.
Tito Aderoju
Regional Executive, Interswitch Group
Topic Taught:Effective Sales & Marketing Strategies
With over two decades of experience in Fortune 500 companies, Tito Aderoju brings a wealth of knowledge from the tech, fintech, aviation, banking, and construction sectors. Currently serving as Group Executive Consultant for Corporate Ecosystems and Emerging Markets at Interswitch Group, she specialises in driving corporate strategy across Africa's emerging markets, innovating financial solutions, and building strategic partnerships that fuel revenue growth. Tito's sessions are designed to provide actionable insights, helping you position your brand, expand into new markets, and execute go-to-market strategies effectively.
O’Tega Ogra
Senior Special Assistant on Digital Communications, Strategy/New Media to the President of Nigeria
Topic Taught:Introduction to Sales & Marketing
With almost two decades of experience advising high-net-worth individuals, brands, and governments, O'Tega Ogra brings a wealth of knowledge in strategic communications, ideation, and implementation. Currently serving as Senior Special Assistant on Digital/New Media to the President of Nigeria and Head of the Presidential Office of Digital Engagement and Strategy, he oversees all government digital and online communications for the Presidency. A Fellow of the Chartered Institute of Marketing (UK), O'Tega has held pivotal roles including Group Head of Corporate Communications at BUA Group and Head of Brand Management at Wema Bank.
Sam Onyemelukwe
Senior Vice President of Global Business Development, Trace
Topic Taught:Developing a Winning Sales Pitch
With over two decades of experience driving market entry and revenue growth across media, technology, and entertainment, Sam Onyemelukwe brings a wealth of knowledge from working across North America, Europe, the Middle East, and Africa. Currently Group Business Development Director at Trace, he negotiates high-value strategic partnerships, including a $5M multi-region deal with the African Union that reached 20 million youth, and previously led the launch of the Trace brand (African MTV) into a market leader within 18 months. Sam's sessions offer a deep dive into how to develop and win sales pitches.
Steve Babaeko
CEO & Chief Creative Officer, X3M Ideas
Topic Taught:Advertising & Creative Direction
With a career spanning over two decades, Steve Babaeko brings a wealth of knowledge from the advertising and music industries across Africa. As CEO and Chief Creative Officer of X3M Ideas, one of Nigeria's fastest-growing communications agencies, with operations spanning Lagos, Lusaka, Johannesburg, Brazzaville, Nairobi, and Dubai, he has been instrumental in creating award-winning campaigns across the continent. He also serves as President of the IAA Nigeria Chapter. Steve's sessions focus on the power of storytelling, media strategy, and messaging to build unforgettable brands.
COURSE FORMAT AND FEATURES
COURSE FORMAT
Fully online, self-paced learning environment. All modules include video lessons, worksheets, and implementation tools.
COURSE FEATURES
Lifetime access to course content
Downloadable templates and toolkits
Access to private entrepreneur community
Certificate of completion from Under 40 CEOs
Bonus masterclasses and e-books
Business registration guides for all 54 African countries
COURSE PRICING
Invest in your future success with lifetime access to this transformative course
One-time payment • Lifetime access
What's Included:
Business registration guides for all 54 African countries
FREQUENTLY ASKED QUESTIONS
Ready to take your sales and marketing to a higher level?
Whether you're a solo founder, a small team, or leading a growth-stage business, this course will help you remove guesswork and replace it with strategy