Steve Babaeko
CEO and Chief Creative Officer, X3M Ideas
How to earn attention, sharpen creative communication and make your brand more memorable when you cannot outspend larger competitors.
SALES AND MARKETING FOR BUSINESS GROWTH
Build a Sales and Marketing System That Actually Works in African Markets
Stop relying on random campaigns, referrals and guesswork. Learn how to attract the right customers, turn more prospects into buyers and build repeatable revenue using strategies taught by business leaders who have built brands and driven growth across Africa.
Self-paced • Practical templates and tools • Lifetime access
Previously ₦125,000 • Save ₦25,000 • One-time payment
Built from African market experience—not imported marketing theory.
YOUR INSTRUCTORS
Learn from people who have actually built, sold, marketed and scaled across African markets.
The value of this course is not only what is taught. It is whose experience has been translated into practical decisions you can apply in your own business.
Milton Tutu
Chief Marketing Officer, Mainstack
How to connect marketing activity to customer acquisition, product demand and measurable business growth.
Tito Aderoju
Regional Executive, Interswitch Group
How to structure market-entry, growth and commercial campaigns across complex sectors and customer groups.
O’Tega Ogra
Strategic communications and digital engagement leader
How to clarify positioning, communicate value and build the trust required for people to act.
Sam Onyemelukwe
Senior Vice President, Global Business Development, TRACE
How to build stronger pitches, partnership conversations and business-development opportunities across markets.
Swipe to see all five
SOUND FAMILIAR?
If any of these statements sound familiar, the problem is not that you need to “market more.” You need a clearer system.
These are not simply marketing problems. They affect cash flow, planning, hiring, pricing and the confidence with which you can grow the business.
- We are posting, but people are not buying.
- We have tried ads, influencers or promotions, but every campaign still feels like gambling.
- Sales depend too heavily on referrals, the founder’s relationships or last-minute discounts.
- Our salespeople are busy, but we cannot see where opportunities are being lost.
- Marketing says it is generating leads while sales says the leads are poor.
- We can sell occasionally, but we cannot predict next month’s revenue.
- Customers buy once, but too few return or recommend us.
- We know our product is valuable, but our message does not make that value obvious.
THE OUTCOME
Build the structure that connects attention to revenue.
Sales and Marketing for Business Growth helps you diagnose what is breaking down, clarify who you are selling to, communicate your value, generate demand, improve conversion and retain more customers—all within the realities of African markets.
After applying the course, you should be able to:
- explain what you sell and why it matters in language your customers understand;
- identify the customer segments, channels and offers most likely to produce revenue;
- plan campaigns around a commercial objective instead of isolated content activity;
- map the path from first attention to enquiry, follow-up, purchase and repeat business;
- strengthen pitches, proposals and sales conversations;
- set clearer expectations for an internal or outsourced marketing team;
- measure where leads and opportunities are being lost;
- design a practical retention plan that increases customer lifetime value.
“The Sales and Marketing for Business Growth course helped me improve my sales process, and the structure of the sessions made it easy to understand. The facilitators were also amazing, and their delivery made the learning experience practical and engaging. Overall, the course met my expectations and gave me useful direction on how to strengthen my sales strategy. I would definitely recommend the course to others who want to improve their sales and marketing performance.”
WHO IT IS FOR
Built for people responsible for turning market attention into business growth.
Founder or small-business owner
You have a credible product or service, but customer acquisition and sales remain inconsistent.
Business leader with a marketing team
You need to judge strategy, set expectations and connect activity to commercial performance.
Sales or business-development professional
You need stronger prospecting, pitch, follow-up and conversion structures.
Marketing professional or agency lead
You need to connect campaigns, messaging and channels to measurable business outcomes.
B2B or B2C operator
You need a framework that can adapt to considered purchases, fast-moving sales, online journeys and offline trust-building.
African-market operator
You want strategies grounded in local buying behaviour, trust barriers, payment realities, channel fragmentation and relationship-led commerce.
THE AFRICAN REVENUE SYSTEM
Five connected parts of a sales and marketing system that produces more predictable growth.
- 01
Message
Can the right customer quickly understand the problem we solve and why we are credible?
Result: A sharper value proposition and clearer commercial message.
- 02
Market
Are we targeting the people, occasions and channels most likely to buy?
Result: Better customer focus, segmentation and channel choices.
- 03
Campaigns
Does our marketing create qualified attention and a next action?
Result: Campaigns designed to generate demand, not merely visibility.
- 04
Conversion
Can we move interest through follow-up, pitch and decision?
Result: A clearer funnel and stronger sales conversations.
- 05
Retention
What makes a first-time customer return, spend more or refer others?
Result: A practical plan for repeat business and lifetime value.
Marketing earns attention. Sales converts the opportunity. Retention makes growth compound.
WHAT YOU RECEIVE
A practical implementation toolkit—not another folder of videos.
Enrol Now — Get Lifetime Access- A structured core course that moves from message and market to campaigns, conversion and retention.
- Expert-led sessions drawn from real experience in advertising, fintech, communications, media, product growth and business development.
- Worksheets and diagnostic tools for customer definition, funnel mapping, campaign planning and retention.
- Pitch, messaging and campaign templates that reduce the time between learning and implementation.
- Examples and decisions grounded in African business conditions.
- A private entrepreneur community for peer learning and accountability.
- A certificate of completion from Under 40 CEOs.
- Lifetime access, so the material can be revisited as the business grows.
COURSE STRUCTURE
Build each part of the system in the order revenue happens.
CORE PATH · 5 MODULES
EXPERT SESSIONS · 4 APPLIED MASTERCLASSES
ADVERTISING AND CREATIVE DIRECTION
Win Attention Without Wasting Your Budget
Create stronger messages and creative ideas that customers notice and remember.
SALES AND GROWTH STRATEGY
Turn Market Opportunity into a Commercial Plan
Connect segmentation, positioning, campaigns and sales activity to growth priorities.
STRATEGIC COMMUNICATIONS
Build Trust Before You Ask for the Sale
Use positioning, reputation and message discipline to reduce customer hesitation.
PITCHING AND BUSINESS DEVELOPMENT
Present Value, Handle Objections and Move the Deal Forward
Structure persuasive pitches, proposals and partnership conversations.
“The course was a valuable experience for me and my business. The learning environment and delivery made it easy to follow and understand the ideas being shared. What I appreciate most is that the programme is practical and relevant for business owners. I would definitely recommend the course to anyone looking to grow their business through better sales and marketing.”
“I have been a sales and business development professional with 10 years of experience, and I must confess that paying for The Sales and Marketing for Business Growth course is one of my best decisions this year. I am about to start my own company as an entrepreneur, and this course is helping to shape my knowledge and experience into the right perspective. I am super glad I bought it.”
WHAT YOU WILL BUILD
Do not finish the course with more notes. Finish with a clearer revenue system.
By working through the lessons and tools, the learner can produce:
- a one-page customer and offer definition;
- a clearer value proposition and core sales message;
- a channel and campaign plan tied to a measurable business objective;
- a mapped lead-to-sale funnel with defined follow-up steps;
- a stronger sales pitch or proposal structure;
- a practical marketing-performance scorecard;
- a customer-retention and repeat-purchase plan;
- a 30-day implementation priority list.
HOW IT WORKS
From enrolment to certificate in five steps.
- 1
Enrol and complete the short registration and payment process.
- 2
Receive immediate access instructions and enter the Learning Hub from your phone, tablet or computer.
- 3
Diagnose where message, market, campaigns, conversion or retention is breaking down.
- 4
Work through the lessons and apply the tools to your own business.
- 5
Complete the course and receive your Under 40 CEOs certificate.
Self-paced. Lifetime access. Return whenever your business enters a new growth stage.
PRICING
Build the system behind more predictable revenue.
Sales and Marketing for Business Growth
₦100,000
Previously ₦125,000 · You save ₦25,000
One-time payment. Lifetime access.
- Complete self-paced course
- Core revenue-system modules
- Expert-led implementation sessions
- Practical resources and tools available inside the course
- Private entrepreneur community
- Certificate of completion
- Lifetime access
If one stronger campaign, pitch, funnel improvement or retention decision helps you win and keep more customers, the commercial value can exceed the cost of the course.
FAQ
Frequently asked questions
Yes. It will help you evaluate strategy, set clearer expectations, ask better questions and connect your team’s activity to commercial outcomes. Team members can also use the frameworks to improve campaign planning, lead management and reporting.
Stop importing strategies that were never designed for your market.
Build a practical sales and marketing system for the realities of doing business in Africa—so you can attract the right customers, convert more opportunities and create more predictable revenue.
Enrol Now for ₦100,000Previously ₦125,000 • Save ₦25,000 • One-time payment • Lifetime access