Familusi Akin Babajide
Group CEO, The FAB Group; Executive Director, Africa, Under 40 CEOs
How to lead like a CEO: set strategy, build systems and people, and make the decisions that hold a business together.
STARTING A BUSINESS IN AFRICA
Turn Your Business Idea Into a Business Built for African Realities
You do not need another collection of startup theories. You need a practical roadmap for testing your idea, making the right early decisions and building a business with stronger commercial, financial and operational foundations.
Self-paced learning • 8 core modules • 6 expert masterclasses • Lifetime access
Get the Complete Roadmap — ₦100,000
8 core modules + 6 expert masterclasses + templates + case studies + country guides + private community + lifetime access.
BUILT FOR AFRICAN MARKETS
Learn from people who have actually built, funded and operated in African markets.
African businesses need more than imported startup theory. Building here means navigating capital constraints, regulation, infrastructure, market fragmentation, customer trust and entirely different operating realities. Starting a Business in Africa was created to help you make better decisions from Day One, with guidance grounded in the markets you are actually building in.
Dr Ola Brown
Founder, Flying Doctors Healthcare Investment Company / HealthCap Africa
How to read customers, competitors, trends and barriers to entry before you commit capital.
Dr Tayo Oyedeji
Co-founder, Bravewood Investments
How to estimate startup costs, weigh funding options and speak the language of finance.
Debola Williams
Co-founder and CEO, RED Media Africa
How to build the relationships, influence and trust that open commercial doors.
Adaora Mbelu
Founder, Lumination Global Network
How to turn a passion into a structured business that can grow.
Shukri Toefy
Entrepreneur, investor, strategic adviser and Oxford entrepreneurship expert
How to build the systems that let a business expand without collapsing under pressure.
SOUND FAMILIAR?
You have the idea. But do you know what to do next?
Maybe you have researched your market but have not tested demand. Perhaps you have registered a business without a clear revenue model. Or you have been waiting for the “perfect time” because finance, legal requirements, customer acquisition and operations still feel overwhelming.
You do not have to solve everything at once. You need to work through the right decisions in the right order.
LEARNER STORY
From struggling to break even to an eight-figure first deal
“I took the “Starting a Business in Africa” Course and enjoyed every module. I struggled to break even in my media company for years. But while watching, I had an idea for a passive strategy. I drafted the entire business plan, took the first steps, and landed an 8-figure gig. This idea has not only saved my business in terms of capital, but it has also stabilized my quarterly income. I highly recommend this course to every entrepreneur and business owner out there.”
01 · CHALLENGE
Struggled for years to break even in his media company.
02 · DECISION
Had an idea for a passive strategy while taking the course, drafted the entire business plan and took the first steps.
03 · RESULT
Landed an 8-figure gig that he says stabilised his quarterly income.
- Individual experience; results vary.
THE 8-MODULE ROADMAP
Build the foundations before you scale the ambition.
- 01
Understand the African Entrepreneurship Landscape
Understand the decisions, responsibilities and trade-offs of building a business.
- 02
Find and Validate a Viable Business Idea
Move beyond enthusiasm to a problem, customer and commercial opportunity. Test what customers need, value and will pay for.
- 03
Register, Protect and Structure Your Business
Make informed choices about your model, setup and early operating foundations.
- 04
Build a Business Plan People Can Take Seriously
Connect your offer, pricing, costs and channels to a workable business.
- 05
Understand Funding and Investment Options
Plan cash needs, basic financial discipline and funding choices.
- 06
Build a Brand and Message That Attracts Customers
Explain your value, build trust and begin acquiring customers.
- 07
Set Up Operations and Systems for Growth
Build routines, people and processes that can support the next stage.
- 08
Learn From African Business Case Studies
See how real businesses in African markets won—and where they went wrong.
EXPERT MASTERCLASSES
Go deeper with six expert masterclasses.
MASTERCLASS 01
The Business of Being a CEO
Apply CEO-level thinking to strategy, systems, people, culture and the decisions only a founder can make.
Familusi Akin BabajideMASTERCLASS 02
Monetizing Your Passion
Turn what you love doing into a structured offer with real customers and room to scale.
Adaora MbeluMASTERCLASS 03
The Power of Social Currency
Build the relationships, influence and trust that open doors to customers, partners and capital.
Debola WilliamsMASTERCLASS 04
Understanding Market Dynamics
Assess customers, competitors, trends and barriers to entry before you commit money.
Dr Ola BrownMASTERCLASS 05
Financing Your Business
Estimate startup costs, compare funding options and speak the language lenders and investors use.
Dr Tayo OyedejiMASTERCLASS 06
Scaling Your Business
Build systems, expand wisely and grow without collapsing under pressure.
Shukri ToefyWHAT IS INCLUDED
Everything you need to move from idea to informed action.
- Eight core modules
- Six expert masterclasses
- Practical templates
- African business case studies
- Country guides
- Private entrepreneur community
- Lifetime access
What you will leave able to do
Use the learning to clarify your customer, test assumptions, define a business model, examine costs, identify compliance questions, communicate your value and create a practical launch plan. These are intended learning outcomes, not guaranteed business results.
Get the Complete Roadmap — ₦100,000How it works
- 1
Enrol securely.
- 2
Receive access instructions.
- 3
Follow the eight-module learning journey.
- 4
Apply tools and examples to your own idea.
- 5
Return to the material as your business evolves.
FROM LEARNERS
In learners’ own words
“When I found the “Starting a Business in Africa” Course, I only planned to scroll through till the end to fulfil all righteousness, but after I saw a key point in the first module, I knew I had to finish, not for anyone, but myself. A moment after I finished, I got inspired to start a side startup, which is now turning out to be a successful launch, even before my main startup.”
“The Under 40 CEOs Learning Hub course “Starting a Business in Africa” was a course that redefined not just my business but also me. With the help of the monetizing your passion module, I was able to draft my personal statement, and it helped me look within and see the gifts, skills, and talents I am naturally endowed with. I have gained a great deal of knowledge from this course, and I have been applying the lessons learned in my business. Thank you, Under 40 CEOs, for this wonderful opportunity.”
“The course explained a lot for entrepreneurs just starting their businesses who want to go far and conquer a field or industry. It shed light on topics and areas that one wouldn’t have originally thought of.”
PRICING
Your business deserves a stronger starting point.
GET THE COMPLETE BUSINESS-BUILDING ROADMAP FOR
₦100,000
- Eight core modules
- Six expert masterclasses
- Practical templates
- African business case studies
- Country guides
- Private entrepreneur community
- Lifetime access
FAQ
Frequently asked questions
No. This page is designed for people planning or beginning a business.
Turn Your Business Idea Into a Business Built for African Realities
8 core modules + 6 expert masterclasses + templates + case studies + country guides + private community + lifetime access.
Get the Complete Roadmap — ₦100,000