STARTING A BUSINESS IN AFRICA
Your Comprehensive Guide to Launching a Flourishing Venture
Course Objectives
The Starting a Business in Africa course is built to equip aspiring, emerging, and even seasoned African entrepreneurs with everything they need to confidently launch and grow a business in any of Africa's 54 countries.
This course addresses the practical nuances of operating in African markets from business ideation to legal setup, market positioning, branding, funding, and scaling.
₦250,000Save ₦150,000!
Why this Course:
Designed specifically for the African entrepreneur. Built with your challenges in mind: limited access to capital, market complexity, inconsistent infrastructure, and regulatory hurdles. This is real support for real founders building in Africa.
Taught by proven business leaders.
Real-world African case studies and success stories. Learn from founders who cracked their markets.
Affordable pricing with lifetime access.
Learn at your own pace, from anywhere in the world.
Access to a growing network of entrepreneurs learning with you.
If you're ready to stop guessing and start building with clarity, this course will give you the blueprint to do it right, from Day One.
COURSE OVERVIEW
Are you still unsure and still asking, what does it take to launch a product that sells? What kind of funding can I access and where do I even find it? How do I position my brand and grow it without wasting time and money? The Starting a Business in Africa course gives you those answers. Taught by some of Africa's most successful entrepreneurs, investors, and operators — people who have built companies that serve millions across the continent and packaged their strategies into this course that helps you register, launch, and grow a real business, backed by local context.
Whether you are a first-time entrepreneur or a CEO who is stuck in the chaos of running a business without systems, this course will transform your mindset and give you structure, tools, and a plan that works in Africa.
Key Benefits
Get the clarity to launch your business the right way, legally, confidently, and without second-guessing every move.
Say goodbye to idea anxiety. Discover business ideas that align with your strengths and the market, so you can build boldly, not blindly.
Get the peace of mind and the kind of confidence that comes from knowing your business is protected. Learn how to secure your name, your assets, and your content.
Walk away with a clear and structured business plan and model that guides your decisions and attracts partners, clients, or investors.
Learn how to raise money through grants, loans, bootstrapping or investors. Access tools that simplify the funding process and help you get the support you need.
Set up simple systems that keep your business running so you can focus on growth without burning out. Set up operations, tools, and systems to help you scale sustainably.
Understand tax laws, IP protection, compliance, and how to protect your business.
Build a brand that creates clear, confident, and compelling messaging. One that your audience trusts, connects with, resonates with and remembers. Launch campaigns that sell.
Learn from real-life African startup case studies.
WHAT OTHERS ARE SAYING
Real success stories from our course graduates
""I took the 'Starting a Business in Africa Course' and enjoyed every module. I had been struggling to break even in my media company for years. But while watching, I had an idea for a passive income strategy. I drafted the entire business plan, took the first steps, and landed a first gig worth 8 figures. This idea has not only saved my business in terms of capital, but it has also stabilised my quarterly income. I highly recommend this course to every entrepreneur and business owner out there.""
Bayo Moses
Founder at Notchpoint Agency
""When I found the course, I only planned to scroll through till the end just to fulfil all righteousness, but after I saw a key point in the first module, I knew I had to finish not for anyone but myself. A moment after I finished, I got inspired to start a side startup, which is now turning out to successfully launch even before my main startup.""
Boluwatife Ashimolowo
CEO, Angels Radar
""I learnt a lot from the modules, but I think the best was from the CEO of Red Media, Adebola Williams, on how to connect with like minds and retain those connections. I found that very valuable, and I can't wait for the next course.""
David Agboola
CEO, CITILITE Media Solutions
""This course explained a lot for starting entrepreneurs who want to go far and conquer a certain field or industry. Shedding light on topics and areas of interest that entrepreneurs starting out ordinarily wouldn't have thought of, but I was able to figure them all out.""
Elizabeth Omoworare
3G Optimisation Specialist
""Through this course, I've gotten lots of things from the core structures of business to the anatomy of a CEO.""
Effort Osayogie
Serial Entrepreneur
Join thousands of successful entrepreneurs who've transformed their businesses
What You'll Learn
Course Modules
Module 1: Introduction to Entrepreneurship in Africa
Understand the diverse business ecosystem across the continent, spot opportunities in local economies, and explore cultural and societal dynamics that influence success.
Module 2: Business Ideation & Concept Development
Learn how to brainstorm viable business ideas, conduct feasibility studies, and validate your concepts using customer discovery tools and real-world insight.
Module 3: Legal and Regulatory Considerations
Navigate the complexities of business registration, licensing, taxation, and intellectual property rights across various African regions.
Module 4: Developing a Business Plan
Craft a solid business plan including vision, mission, financial projections, and go-to-market strategy. Includes access to business planning templates and guides.
Module 5: Funding Strategies and Investment Landscape
Explore funding options: loans, venture capital, grants, and bootstrapping. Learn how to craft effective pitch decks and negotiate with investors.
Module 6: Marketing & Branding Strategies
Build a strong brand identity. Learn the principles of storytelling, digital marketing, and customer acquisition in the African market.
Module 7: Operations and Scalability
Design systems and tools for efficient business operations. Learn how to manage supply chains, people, and growth infrastructure.
Module 8: Case Studies and Success Stories
Analyse real African business case studies, both wins and failures. Learn from others' experiences to optimise your strategies.
BONUS MODULES:
Bonus 1: The Business of Being a CEO – with Familusi Akin Babajide
Learn the true role of a CEO: strategy, leadership, systems, people, and culture. Also, learn how to lead your company and not just work in it.
Bonus 2: Monetising Your Passion – with Adaora Mbelu
Turn what you love into a real, scalable business. Learn the psychology of purpose-driven entrepreneurship and how to price your value. Explore how to identify your passion, develop a business plan, and choose the right monetisation strategy, and Understand your unique selling point.
Bonus 3: The Power of Social Currency – with Debola Williams
Learn how to build powerful, strategic relationships and grow your influence as an entrepreneur. In addition, learn how to communicate effectively and be a giver, and how to value others to build a fulfilling network. Similarly, learn how social currency applies to both individuals and brands.
Bonus 4: Understanding Market Dynamics – with Dr Ola Brown
Learn how to conduct market research and competitive analysis and understand customer behaviour, market need and trend prediction — crucial for launching products that work in Africa. Understand how other brands are playing in your space? What other options are available. Barriers to entry and non-market strategy
Bonus 5: Financing Your Business – with Dr Tayo Oyedeji
Learn practical methods for estimating startup costs, accessing loans, leveraging crowdfunding, and positioning for investment. Master step-by-step guide to getting funding as a private business
Bonus 6: Scaling Your Business – with Shukri Toefy
Learn how to build systems, scale your team, manage expansion, and grow without burnout. Know when to scale and how to scale. Managing growth at scale. Strategies for success.
Learning Outcomes
By the end of this course, you will be equipped to:
Structure, register, and legally protect your business
Develop a validated business idea with clear model and go-to-market plan
Attract customers and raise funding effectively
Manage operations and scale across international borders
MEET THE INSTRUCTORS
Familusi Akin Babajide
Group CEO, The FAB Group
Topic Taught:The Business of Being a CEO
Familusi Akin Babajide is the Founder and Executive Director in Africa for Under 40 CEOs, a community of young African business leaders tasked with empowering the next generation of business leaders. FAB, as he is fondly called, is an award-winning serial entrepreneur, investor and Group CEO at The FAB Group, a Pan-African firm with business interests in Media, Hospitality and Fashion. He is passionate about developing ideas into substantial life-impacting products and equally driven by building businesses and people. FAB teaches entrepreneurial leadership, legal compliance, and African business systems.
Dr Ola Brown
Flying Doctors Healthcare Investment Company (now HealthCap Africa)
Topic Taught:Understanding Market Dynamics
She entered aviation medicine to address urgent care needs and then built West Africa’s first air ambulance service, serving 45 countries with over 15,000 missions. Now, as a pioneer in healthcare investment, she manages a $ 400 M+ portfolio across infrastructure, healthtech, and fintech. A recipient of national honours (MFR) and distinguished as a 40 Under 40 asset manager, she brings macroeconomic strategy and scaling know-how to your business journey.
Dr Tayo Oyedeji
Co-founder, Bravewood Investments
Topic Taught:Financing your New Business
With 20+ years in finance and a track record of delivering high-yield returns through structured funding strategies. He’s a seasoned expert in building investor-grade models and helping businesses secure and deploy capital effectively across Africa., Dr. Oyedeji helps founders speak the language of investors. From global consulting to startup funding, he’ll teach you how to raise smart capital, make confident financial decisions, and grow without losing control.
Debola Williams
Co-founder & CEO, RED Media Africa
Topic Taught:Power of Social Currency & Building Relationships
Called “the man with the golden touch”, Adebola delivered strategic media campaigns to a continent-wide audience. He built Africa's largest youth media portfolio and led narrative strategies in national elections, helping mobilise millions. In his modules, he teaches influence building and networking.
Adaora Mbelu
Founder of Lumination Global Network
Topic Taught:Monetizing your Talent
Adaora Mbelu is a Bright Light, Dream Interpreter, and Purpose Driver. She is the founder of Lumination Global Network, an organisation on a mission to empower individuals and organisations to live a life of purpose. As a brand developer, Adaora is co-founder at Dream-terpreters Inc, a brand consultancy company that has worked with brands such as Google, Guinness, Johnny Walker, Microsoft, PepsiCo, Access Bank, and Union Bank, among others. As author of This Thing Called Purpose and event lead for projects like Nigerian Idol and UN conferences, she teaches you how to connect with customers on a deeply emotional level—and monetise your passion with purpose-driven clarity.
Shukri Toefy
Entreprenuer, Investor, Strategic Advisor...
Topic Taught:Scaling your Business
Shukri holds a degree in Law and Politics from the University of Cape Town and is an Entrepreneurship Expert at Saïd Business School, University of Oxford. He is an entrepreneur, investor, strategic advisor, speaker, film producer and board director. Shukri is a Special Advisor and Ambassador to the G20 World Policy Forum. He has chosen to sit on a carefully curated list of boards and is chairman of Southfields and Fortified Group. He is also a guest lecturer at a number of universities around the world. Shukri’s most current focus is his ability to inspire business leaders around the world, culminating in an overriding imperative: shape a new global landscape and create impact that reaches inwards but extends far beyond.
COURSE FORMAT AND FEATURES
COURSE FORMAT
Fully online, self-paced learning environment. All modules include video lessons, worksheets, and implementation tools.
COURSE FEATURES
Lifetime access to course content
Downloadable templates and toolkits
Access to private entrepreneur community
Certificate of completion from Under 40 CEOs
Bonus masterclasses and e-books
Business registration guides for all 54 African countries
COURSE PRICING
Invest in your future success with lifetime access to this transformative course
One-time payment • Lifetime access
What's Included:
Lifetime access, 14 full modules, bonus sessions, downloadable tools, templates, community access, and certification
FREQUENTLY ASKED QUESTIONS
Ready to launch a thriving business in Africa?
Discover insider strategies and expert tips to turn your vision into reality.