UNDER 40 CEOS FLAGSHIP COURSE
START, STRUCTURE AND GROW A BUSINESS IN AFRICA — WITHOUT GUESSING YOUR WAY THROUGH THE MARKET
Learn the practical steps to validate your idea, register and protect your business, build a brand people trust, find funding, set up operations and launch with the confidence of founders who understand African markets.
Course Objectives
14 practical modules, including 6 bonus masterclasses
Taught by African CEOs, investors and operators
Includes templates, toolkits, case studies and business registration guides
Lifetime access, certificate and private entrepreneur community included
Built for entrepreneurs operating in African realities, not imported theory
₦250,000Save ₦249,900!
One-time payment. Lifetime access. Previously ₦250,000.
Featuring: Familusi Akin Babajide • Dr Ola Brown • Dr Tayo Oyedeji • Debola Williams • Adaora Mbelu • Shukri Toefy
Learn from people who have built, funded, advised and scaled real African businesses.
Most African businesses do not fail because the founder lacks passion. They fail because the founder is building without structure.
You can have a strong idea, a clear desire to succeed and the willingness to work hard — and still waste months or years because no one showed you how to build properly.
Random advice is not enough. You need a practical launch and growth blueprint built for the realities of doing business in Africa.
Signs the system is broken
Is this idea actually viable?
What should I register, protect or document first?
How do I get customers without wasting money?
What should my brand say so people trust me?
Where can I find funding, grants, loans or investors?
How do I build systems before the business overwhelms me?
What does it really take to grow in African markets?
This course gives you the blueprint most founders only discover after expensive mistakes.
Starting A Business In Africa helps you move from scattered ideas and trial-and-error decisions into a clearer, more structured business-building process.
By the end of the course, you will understand how to: choose and validate a business idea; register and protect your business; create a business model and plan; build a brand and message that customers understand; explore funding options and prepare for investor conversations; set up operations and systems that support growth; learn from real African business examples; think and lead like a CEO.
This is not a motivational course. It is a practical business-building programme for founders who want to build properly.
Before
- Guessing
- Copying random advice
- Informal operations
- Unclear positioning
- Weak pitch
- No business model
After
- Validated idea
- Legal path
- Business plan
- Funding options
- Brand message
- Operations system and growth plan
Why this Course:
Designed specifically for the African entrepreneur. Built with your challenges in mind: limited access to capital, market complexity, inconsistent infrastructure, and regulatory hurdles. This is real support for real founders building in Africa.
Taught by proven business leaders.
Real-world African case studies and success stories. Learn from founders who cracked their markets.
Affordable pricing with lifetime access.
Learn at your own pace, from anywhere in the world.
Access to a growing network of entrepreneurs learning with you.
If you're ready to stop guessing and start building with clarity, this course will give you the blueprint to do it right, from Day One.
This course is for you if you are serious about building a real business in Africa.
You have an idea but no clear launch plan
You know you want to build something, but you need help turning the idea into a structured business.
You already started, but things feel scattered
You have customers, activity or ambition, but your business still lacks systems, positioning, funding clarity or legal structure.
You want to build in Africa with local context
You do not want generic business advice that ignores regulation, infrastructure, funding gaps, customer behaviour and market complexity.
You want to become a stronger CEO
You want to stop operating only as a hustler or technician and start thinking like a founder, strategist and business leader.
Everything you need to move from idea to structured business.
8 core modules
A step-by-step pathway from entrepreneurship fundamentals to legal setup, funding, marketing, operations and scale.
6 bonus masterclasses
Specialist lessons from experienced African leaders on CEO leadership, passion monetisation, social currency, market dynamics, funding and scaling.
Templates and implementation tools
Business planning resources, guides and practical worksheets to help you apply what you learn.
Real African case studies
Examples and insights rooted in African business realities.
Private entrepreneur community
Access to other entrepreneurs learning, building and growing with you.
Certificate of completion
A certificate from Under 40 CEOs after completing the course.
Lifetime access
Learn at your pace and return to the material whenever your business enters a new stage.
COURSE OVERVIEW
Are you still unsure and still asking, what does it take to launch a product that sells? What kind of funding can I access and where do I even find it? How do I position my brand and grow it without wasting time and money? The Starting a Business in Africa course gives you those answers. Taught by some of Africa's most successful entrepreneurs, investors, and operators — people who have built companies that serve millions across the continent and packaged their strategies into this course that helps you register, launch, and grow a real business, backed by local context.
Whether you are a first-time entrepreneur or a CEO who is stuck in the chaos of running a business without systems, this course will transform your mindset and give you structure, tools, and a plan that works in Africa.
Key Benefits
Get the clarity to launch your business the right way, legally, confidently, and without second-guessing every move.
Say goodbye to idea anxiety. Discover business ideas that align with your strengths and the market, so you can build boldly, not blindly.
Get the peace of mind and the kind of confidence that comes from knowing your business is protected. Learn how to secure your name, your assets, and your content.
Walk away with a clear and structured business plan and model that guides your decisions and attracts partners, clients, or investors.
Learn how to raise money through grants, loans, bootstrapping or investors. Access tools that simplify the funding process and help you get the support you need.
Set up simple systems that keep your business running so you can focus on growth without burning out. Set up operations, tools, and systems to help you scale sustainably.
Understand tax laws, IP protection, compliance, and how to protect your business.
Build a brand that creates clear, confident, and compelling messaging. One that your audience trusts, connects with, resonates with and remembers. Launch campaigns that sell.
Learn from real-life African startup case studies.
WHAT OTHERS ARE SAYING
Founders are already applying the course to build, reposition and grow.
"While watching, I had an idea for a passive income strategy. I drafted the entire business plan, took the first steps, and landed a first gig worth 8 figures. This idea has not only saved my business in terms of capital, it has stabilised my quarterly income."
Bayo Moses
Founder, Notchpoint Agency
"I only planned to scroll through, but after I saw a key point in the first module, I knew I had to finish it for myself. After I finished, I got inspired to start a side startup, which is now successfully launching even before my main startup."
Boluwatife Ashimolowo
CEO, Angels Radar
"The best lesson for me was from Debola Williams on how to connect with like minds and retain those connections. I found that very valuable."
David Agboola
CEO, CITILITE Media Solutions
Join entrepreneurs across the Under 40 CEOs community who are learning how to build, structure and grow with more discipline.
What You'll Learn
A practical curriculum for building in African markets
Module 1: Understand the African entrepreneurship landscape
Identify opportunities, market realities, cultural factors and the founder mindset needed to build across Africa.
Module 2: Find and validate a viable business idea
Move beyond excitement. Learn how to test whether your idea solves a real problem for a real market.
Module 3: Register, protect and structure your business
Understand business registration, licensing, taxation, compliance and intellectual property considerations.
Module 4: Build a business plan people can take seriously
Develop your vision, model, go-to-market strategy, projections and execution roadmap.
Module 5: Understand funding and investment options
Explore grants, loans, bootstrapping, venture capital and investor conversations — and learn what funders expect.
Module 6: Build a brand and message that attracts customers
Clarify your positioning, storytelling, customer acquisition and digital marketing strategy.
Module 7: Set up operations and systems for growth
Design simple systems for people, tools, delivery, supply chains and scalable execution.
Module 8: Learn from African business case studies
Study real wins and mistakes so you can make better decisions in your own market.
BONUS MODULES:
Bonus 1: The Business of Being a CEO
Familusi Akin Babajide: Learn how to lead your business through strategy, systems, people, culture and decision-making.
Bonus 2: Monetising Your Passion
Adaora Mbelu: Turn passion into a structured, valuable and scalable business.
Bonus 3: The Power of Social Currency
Debola Williams: Learn how to build strategic relationships, influence and trust as a founder.
Bonus 4: Understanding Market Dynamics
Dr Ola Brown: Understand customers, competitors, market trends and barriers to entry.
Bonus 5: Financing Your Business
Dr Tayo Oyedeji: Estimate startup costs, understand funding options and prepare to speak the language of finance.
Bonus 6: Scaling Your Business
Shukri Toefy: Build systems, expand wisely and grow without collapsing under pressure.
Learning Outcomes
By the end of this course, you will be equipped to:
Structure, register, and legally protect your business
Develop a validated business idea with clear model and go-to-market plan
Attract customers and raise funding effectively
Manage operations and scale across international borders
MEET THE INSTRUCTORS
Familusi Akin Babajide
Group CEO, The FAB Group | Executive Director, Africa, Under 40 CEOs
Topic Taught:The Business of Being a CEO
FAB teaches how founders move from activity to leadership — strategy, systems, people, culture and the CEO mindset required to build enduring businesses.
Dr Ola Brown
Founder, Flying Doctors Healthcare Investment Company / HealthCap Africa
Topic Taught:Understanding Market Dynamics
Dr Ola Brown brings deep experience in healthcare, investment, infrastructure and market strategy, helping founders understand how markets really work.
Dr Tayo Oyedeji
Co-founder, Bravewood Investments
Topic Taught:Financing Your Business
Dr Tayo Oyedeji teaches founders how to understand startup costs, funding options, investor expectations and capital deployment.
Debola Williams
Co-founder and CEO, RED Media Africa
Topic Taught:The Power of Social Currency
Debola Williams teaches founders how to build relationships, influence and trust — assets that often determine access and opportunity.
Adaora Mbelu
Founder, Lumination Global Network
Topic Taught:Monetising Your Passion
Adaora Mbelu helps founders translate purpose, passion and personal value into brands and business models people can connect with.
Shukri Toefy
Entrepreneur, investor, strategic adviser and Oxford entrepreneurship expert
Topic Taught:Scaling Your Business
Shukri Toefy teaches how to build systems, teams and strategies that allow a business to grow beyond the founder.
COURSE FORMAT AND FEATURES
COURSE FORMAT
Fully online, self-paced learning environment. All modules include video lessons, worksheets, and implementation tools.
COURSE FEATURES
Lifetime access to course content
Downloadable templates and toolkits
Access to private entrepreneur community
Certificate of completion from Under 40 CEOs
Bonus masterclasses and e-books
Business registration guides for all 54 African countries
You do not need to finish everything in one sitting. You need a clear path.
Enrol and get instant access
Start learning immediately from your phone, laptop or tablet.
Work through the modules at your pace
Follow the course in order or start with the area your business needs most.
Use the templates and tools
Apply the lessons to your business idea, brand, plan, funding strategy and systems.
Join the entrepreneur community
Learn alongside other African founders building across different sectors.
Earn your certificate
Complete the course and receive your certificate from Under 40 CEOs.
COURSE PRICING
Invest in your future success with lifetime access to this transformative course
One-time payment • Lifetime access
What's Included:
If you apply even one lesson that helps you avoid a bad launch, attract a customer, structure your business properly or secure a better opportunity, the course can pay for itself many times over.
One-time payment. Lifetime access.
FREQUENTLY ASKED QUESTIONS
Stop guessing. Start building with structure.
Africa rewards founders who understand the market, build with discipline and learn from people who have already walked the road. If you are serious about starting, structuring or growing a business in Africa, this is your next step.
Lifetime access
₦100