Starting a
business in Africa?
Become a Certified Entrepreneur.
Profitably navigate Africa’s unique nuances and landscape.
The Starting a Business in Africa Course is a must-get for you.
Faculty includes: Dr Ola Brown, Dr Tayo Oyedeji, Debola Wiliams & Shukri Toefy
FACILITATOR
FAMILUSI AKIN BABAJIDE
Familusi Akin Babajide is a serial entrepreneur and the Founder and Executive Director in Africa for Under 40 CEOs, a community of young African business leaders tasked with empowering the next generation of business leaders of African descent.
For The First Time Ever,
Africa’s Foremost Entrepreneur Course.
Join 2, 500 of Africa’s finest entrepreneurs. Discover and uncover all you cannot be taught in a business school, that only emanates from the experience of those who have done it. Learn from Africa’s Master Entrepreneurs, who have harnessed the African fortune.
6
Teachers from international companies that started from ground up in Africa.
54
Countries are linked to this program.
5,000+
Students all over Africa are engaging with our newly launched course.
Familusi Akin Babajide is a serial.entrepreneur and the Founder and Executive Director in Africa for Under 40 CEOs, a community of young African business leaders tasked with empowering the next generation of business leaders of African descent.
Dr Ola Brown is the founder Healthcap Africa. She also founded Flying Doctors Healthcare Investment Company (FDHIC). The FDHIC invests and operates across the African healthcare and wellness value chain.
Adebola Williams is a pioneer at the intersection of media, democracy and social change. He is co-founder and chief executive officer of RED, which owns Africa’s largest portfolio of youth media brands that engages millions of youths on the continent, including Red Media Africa, StateCraft, the Future Awards Africa, and YNaija.com.
Adaora Mbelu is a Bright Light, Dream Interpreter, and Purpose Driver. She is the founder of Lumination Global Network, an organization on a mission to empower individuals and or-ganizations to live a life of purpose.
Dr Tayo is co-founder at Bravewood Investments and has worked in technology, consulting, marketing and finance across 3 continents. He holds a bachelor’s degree in Mechanical Engineering from the University of Ilorin, a doctoral degree in Media Management from the University of Missouri-Columbia, USA and a Master of Business Administration in General Management from Oxford University.
Shukri holds a degree in Law and Politics from the University of Cape Town, and is an Entrepreneurship Expert at Saïd Business School, University of Oxford. He is an entrepreneur, investor, strategic advisor, speaker, film producer and board director.
learn from experts
Meet Your Faculty
Adaora Mbelu is a Bright Light, Dream Interpreter, and Purpose Driver. She is the founder of Lumination Global Network, an organization on a mission to empower individuals and or-ganizations to live a life of purpose. As a brand developer, Adaora is co-founder at Dream-terpreters Inc, a brand consultancy company that has worked with brands such as Google, Guinness, Johnny Walker, Microsoft, Pepsi Co, Access Bank, Union Bank, amongst others.She has worked as content manager on various high profile government events, such as the International Conference on Peace & Security and the United Nations World Tourism Organi-zation Conference to name a few. She was also the project manager for Fremantle Licensed TV Shows, Nigerian Idol and Nigeria’s Got Talent. Adaora was the Corporate Communica-tions Manager for OSMI during the 2010 World Cup managing all communications on the broadcast rights for Nigeria.She is also the author of “This Thing Called Purpose”, a book that helps people understand the true essence of living with and through purpose. Aside from her academic and profes-sional work, She has a super-passion for community development. She is a founder at Socially Africa (@sociallyafrica), a foundation that gives back to the community through several initia-tives.
Adebola Williams is a pioneer at the intersection of media, democracy and social change. He is co-founder and Chief Executive Officer of RED, which owns Africa’s largest portfolio of youth media brands that engages millions of youths on the continent, including Red Media Africa, StateCraft, the Future Awards Africa, and YNaija.com. Adebola co-founded EnoughisEnough (EiE) in 2010, one of Nigeria’s foremost civic participation groups and a voice for young people on politics. He was Chairman of the board until resigning to take the lead on the communication and rebranding of the current Nigerian president, Muhammadu Buhari In 2014. Williams led the team that shaped the national discourse and optimized media engagement to change longstanding perceptions. He did the same in Ghana in 2016, helping the opposition candidate win the presidency on his third attempt. He and is team have recently concluded the Macky Sall campaign with a big win in February 2019. Adebola consults in other regions in the continent.
Dr Ola Brown is the founder Healthcap Africa. She also founded Flying Doctors Healthcare Investment Company (FDHIC). The FDHIC invests and operates across the African healthcare and wellness value chain in hospital/clinic construction & refurbishment, diagnostics and equipment, health facility management, pharmaceutical retail, drug manufacturing, air ambulance services & logistics and consulting/healthcare technology. Dr Ola studied medicine and surgery at the Hull York Medical School after which she worked in Acute Medicine in the UK. She then went on to be awarded the Japanese MEXT scholarship which allowed her to further her studies in Tokyo, Japan, the fellowship focused on lab-based research with induced pluripotent stem cells. She holds her Masters degree in Finance and Economic Policy from the University of London (Modules included: Microeconomics, Macroeconomics, Financial Markets, Capital Markets, Banking, Banking regulation & IMF/Economic policy). She is currently a PhD candidate is same school. She has a certificate in Public-Private Partnerships from Harvard University, Deal execution and strategy from Wharton, Economic policy making from IE Business School, Spain, a certificate in Accounting for decision making from the University of Michigan in the United States and a certificate in Finance & Investing in Infrastructure (Project Finance) from Universita Bocconi in Milan.
Dr Tayo holds a bachelor's degree in Mechanical Engineering from the University of Ilorin, a doctoral degree in Media Management from the University of Missouri-Columbia, USA and a Master of Business Administration in General Management from Oxford University. With a proven track record of leading business/academic growth and development, Dr Tayo has over 20 years of corporate and academic experience spanning media advertising, finance, marketing and management consulting across Africa, Europe, and North America.Dr Tayo Oyedeji is the Founder and Chief Executive Officer of BRAVEWOOD, an investment firm making safe, high-yield investments accessible in Nigeria.Dr. Tayo Oyedeji Co-Founder, Bravewood Investments.
Shukri holds a degree in Law and Politics from the University of Cape Town, and is an Entrepreneurship Expert at Saïd Business School, University of Oxford. He is an entrepreneur, investor, strategic advisor, speaker, film producer and board director.Shukri is a Special Advisor and Ambassador to the G20 World Policy Forum. He has chosen to sit on a carefully curated list of boards, and is chairman of Southfields and Fortified Group. He is also a guest lecturer at a number of universities around the world.Shukri’s most current focus is his ability to inspire business leaders around the world––culminating in an overriding imperative: shape a new global landscape, and create impact that reaches inwards but extends far beyond.
Familusi Akin Babajide is the Founder and Executive Director in Africa for Under 40 CEOs, a community of young African business leaders tasked with empowering the next generation of business leaders of African descent. FAB as he is fondly called studied Chemical Engineering and subsequently Marine Biology at the University of Lagos.FAB is an award-winning serial entrepreneur, investor and Group CEO at The FAB Group, a Pan-African firm with business interests in Media, Hospitality and Fashion. He is passionate about developing ideas into substantial life-impacting products and equally driven by building businesses and people.FAB speaks on entrepreneurship, the future of work, communications and creativity on global platforms across North America; the Middle-East, Europe and Africa.
Everything is different here in Africa.
DO NOT NAVIGATE AFRICA BLINDLY.
FOLLOW THOSE WHO HAVE BEEN THERE.
Explore modules
Module #1
Introduction to Entrepreneurship in Africa
- Understanding the African Business Ecosystem
- Overview of the diverse markets, industries, and economic landscapes across Africa.
- Identifying Business Opportunities
- Techniques for spotting potential business opportunities and market gaps.
- Cultural and Societal Considerations
- Navigating cultural nuances and societal factors influencing business dynamics.
What’s included in the module:
A free career aptitude test to help you find your passion and purpose and an e-book on information on regional variations to identify potential markets.
A visual representation of how top brands adapted marketing, communication, and negotiation to win in Africa.
In this Module, Mr Familusi explains the transformative journey into the heart of Africa's entrepreneurial landscape with this course module. This module offers a comprehensive exploration of the unique opportunities and challenges present in African business ecosystems.
Module #2
Business Ideation and Concept Development
- Developing a Viable Business Idea
- Techniques for brainstorming, concept validation, and idea refinement.
- Market Research and Feasibility Analysis
- Conducting thorough market research and assessing the feasibility of business concepts.
- Innovation and Differentiation
- Strategies for innovative product or service differentiation in the market.
What’s included in the module:
Developing a viable business plan.
Comparison analysis tools for business owners.
This module teaches how to generate innovative ideas, validate market needs, and craft a winning business concept. You will also learn how to master customer discovery tools, build financial models, and transform your idea into a reality.
Module #3
Legal and Regulatory Considerations
- Business Registration and Licensing
- Step-by-step guide to registering a business and obtaining necessary licenses.
- Understanding Taxation
- Overview of tax regulations and compliance for businesses in various African jurisdictions.
- Intellectual Property Protection
- Safeguarding intellectual assets through trademarks, patents, and copyrights.
What’s included in the module:
Understand taxation, labour laws, intellectual property rights and data protection.
Assessing legal liabilities, implementing policies and procedures to ensure compliance.
This module explains the key concepts, precedents, and contemporary issues to understand the impact on the law on businesses and society.
Module #4
Developing a Business Plan
- Elements of a Comprehensive Business Plan
- Crafting a well-structured business plan encompassing mission, vision, financial projections, and marketing strategies.
- Financial Modeling and Budgeting
- Creating realistic financial models, budgeting, and securing initial funding.
- Risk Assessment and Mitigation
- Identifying potential risks and formulating strategies for risk mitigation.
What’s included in the module:
A free downloadable e-book on - How to register your business in 54 African Countries. Your comprehensive guide to navigating company registration in Africa.
A business structure quiz tool.
In this module, you will be guided through the very important steps in registering your business in Africa. Learn the step-by-step process common across most African countries to get your venture up and running legally.
Module #5
Funding Strategies and Investment Landscape
- Exploring Funding Options
- Overview of funding sources including grants, loans, venture capital, and crowdfunding.
- Pitching and Presenting to Investors
- Developing effective pitch presentations to attract potential investors.
- Navigating African Investment Climate
- Insights into local and international investment trends and opportunities.
What’s included in the module:
The best tools to aid putting your pitch together and presenting. A free copy of Under 40 CEOs book -"How We Made It In Africa : The book tells the story of 52 young business leaders in Africa who have built successful businesses.
Online resources to aid your funding drive.
In this module, you learn how to secure funding for your African venture. The facilitator explores diverse funding options, pitching techniques, and the investment landscape.
Module #6
Marketing and Branding Strategies
- Building a Brand Identity
- Strategies for creating a strong and memorable brand image.
- Digital Marketing and E-commerce
- Leveraging digital platforms for marketing and establishing an online presence.
- Customer Acquisition and Retention
- Techniques for attracting and retaining customers in diverse African markets.
What’s included in the module:
A free brand toolkit.
Tips on building an effective brand identity, encompassing the brand's personality, values, and visual elements
This module helps to explore the essence of marketing and branding in Africa through a captivating journey featuring iconic brands.
Module #7
Operations and Scalability
- Setting Up Efficient Operations
- Optimizing business processes and supply chain management.
- Scaling Strategies for Growth
- Planning for business expansion and adapting to scaling challenges.
- Technology Integration for Efficiency
- Incorporating technology solutions to enhance operational efficiency.
What’s included in the module:
Downloadable softwares that use Data Analysis to analyze reports in businesses
The best Project management tools to use in operations.
This module teaches how to optimize systems for efficiency and growth.
Module #8
Case Studies and Success Stories
- Analyzing Successful African Startups
- Reviewing case studies of thriving startups and their entrepreneurial journeys.
- Guest Speakers and Industry Insights
- Engaging with successful entrepreneurs and industry experts sharing their experiences.
- Interactive Workshops and Networking
- Practical workshops and networking opportunities for hands-on learning and collaboration.
What’s included in the module:
Discover best practices to optimize operations and scale effectively.
Case studies of real life businesses and how they overcame and built successful businesses in africa.
This module utilises real-life scenarios and business case studies to capture learnings effectively.
Bonus Modules
Module #9
The Business of being a CEO
- Understanding the CEO's role as a Leader: Inspiring and motivating teams to achieve company goals
- As a Strategic Thinker: Crafting a clear vision and roadmap for the future,
- As a Team Builder: Fostering collaboration and maximizing team potential.
- As a Market Navigator: Understanding and responding to dynamic market forces,
- As a Sustainability Champion: Leading the company towards responsible environmental and social practices and most importantly;
As a Human Being: Recognizing the importance of emotional intelligence and well-being in leadership.
What’s included in the module:
A clear understanding of what it takes to run a company.
Become a leader, not just a boss - How to unlock your leadership potential.
This module, led by Mr. Familusi Akin Babajide, explores the key areas that make a successful CEO. It covers financial literacy, legal knowledge, and understanding innovation.
Module #10
Monetizing your passion - Adaora Mbelu
- Understanding what your mission is - Your purpose and goals.
- Knowing your talent - What are your talents/natural abilities, Understanding your gifts.
- Determining your skillset - Understanding your unique selling point.
What’s included in the module:
Practical ways to make money by identifying your offering and putting a numerical value to it - Turn your skills into cash!
Teachings on how to not blend in. Using your decisive advantage to stand out in the crowd
Adaora will guide you on transforming your passion into a profitable venture. You will explore how to identify your passion, develop a business plan, and choose the right monetization strategy. Learn to create and sell products, share your knowledge through content, or offer consulting services – all centered around what you love.
Module #11
The power of social currency- Debola Williams
- Relationship building perspective: Relationships are value exchange, they are investments, your business needs people, your network is your net worth.
- How to build efficient relationships.
- Social network Dividend.
What’s included in the module:
How to communicate effectively, be a giver and esteem all, fostering powerful relationships.
Master giving and how to value others to build a fulfilling network.
Mr Adebola Williams explored the concept of social currency, the influence we hold in shaping others' perceptions through sharing and endorsement. He explained how social currency applies to both individuals and brands.
Module #12
Understanding Market Dynamics _ Dr Ola Brown
- The market and market analysis, how to conduct a market analysis and understanding your markets' needs.
- Competition and your competitors. How other brands are playing in your space? What other options are available.
- Barriers to entry and non-market strategy
What’s included in the module:
A free guide on predicting trends, win customers
How to Turn uncertainty into opportunity
In this module by Dr. Ola Brown on Understanding Market Dynamics, you can expect to learn about the forces that drive and shape markets. It covers Concepts of supply and demand, competition, and pricing, factors like economic trends, consumer behavior, and regulations that influence markets and methods for gathering data and understanding customer needs.
Module #13
Financing your new business- Dr Tayo Oyedeji
- Crowdfunding and examples of crowdfunded companies.
- Institutional loans, bank loans,
- Understanding the private equity and bootstrapping model.
What’s included in the module:
Step by step guide to getting funding as a private business.
Understanding of different types of funding services available to you.
In this module, Dr Tayo Oyedeji equips you with the knowledge to secure the funding you need. Learn about loans, investors, and how to estimate your startup costs.
Module #14
Scaling your business- Shukri Toefy
- Launching your new business, business scalability purposes
- Plotting a strategic scaling journey. Know when to scale and how to scale. Managing growth at scale. Strategies for success.
What’s included in the module:
Expert knowledge on how to stop juggling tasks and build a system.
Know how to invest in the right people, not just headcount.
In this module, Shukri explains how to stop working harder but work smarter. He will equip you with the tools and strategies to take your venture to the next level. Teach you how to automate tasks, build a dream team, and attract more customers without burning yourself out.
Get your certificate from
Under 40 CEOs Learning Hub
Who is this course for?
CEOs
Who are finding It hard to navigate Africa, your business is frustrating you.
Budding Entrepreneurs
You have decided to give entrepreneurship a shot but your doubts are strong, this course is your sign that you have made the right decision. Buy this course and get your success story assured.
Side hustlers
Your salary is not enough, or cannot get you your dream life. Yes, we get it, the goal of every side hustle is to be profitable enough to pay you a bigger salary. This is exactly what this course would do for you.
FAQ
Most frequent questions and answers
After enrolling in the course, you will be automatically redirected to our learning hub’s sign-up page. There, you can create your unique login to gain access to our dedicated course platform and community. You can easily access the course content, interact with other participants, and communicate with the instructor through the platform.
You will be joining over 2, 500 of Africa’s finest entrepreneurs who are about to start or have started a business in Africa. You will discover and uncover all you cannot be taught in a business school, that only emanates from the experience of those who have done it. Learn from Africa’s Master Entrepreneurs, who have harnessed the African fortune.
Absolutely! As part of the course, you’ll get access to a bunch of resources, including downloadable PDFs, video lessons, interactive quizzes, and exercises. These materials are designed to make your learning experience more fun and give you the tools you need to put your new knowledge to use. And as a bonus, you’ll get a certificate of completion!
Once you enroll in the course, you will have lifetime access to the content. This means you can revisit the material at any time, reinforcing your understanding or reviewing the course as needed. You’ll have the flexibility to go at your own pace and refer back to any specific topics or lessons whenever you want.
Definitely! Our course includes access to a vibrant community of other learners who are going through the same journey. You can engage in discussions, seek clarifications, and get feedback on your progress from your peers. Additionally, our support team is always available to address any technical or platform-related queries you may have.
We are confident in the quality of our course; however, if you find that it doesn’t meet your expectations within the first 7 days, we offer a 100% money-back guarantee. Just reach out to our support team, and they will assist you with the refund process.
Absolutely! Our learning hub platform offers a mobile-friendly interface on both iOS and Android devices. You can conveniently access the course content, engage in discussions, and complete activities directly from your smartphone or tablet.
Yes, our course includes monthly live sessions and webinars led by facilitators. These sessions provide an opportunity for real-time interaction, Q&A sessions, and further exploration of specific topics. Don’t worry if you can’t attend these sessions live; they will also be recorded and made available for on-demand viewing.